In a fast-paced digital world, culture moves at the speed of a tweet—and so do brands that know how to stay ahead. By tapping into viral moments, cultural trends, and breaking news, I ensured that whenever something took over the internet, marketers instinctively checked our brand’s pages—only to find us already in the mix.
Moment Marketing and Topical marketing creatives for boAt
Led the ideation and execution of real-time brand integrations, collaborating closely with designers to craft visually impactful and witty content around cultural trends, viral moments, and breaking news for instagram and twitter. Each post/tweet was a strategic blend of creativity and relevance, ensuring brands became an organic part of trending conversations. These high-impact campaigns gained widespread recognition, earning features on leading marketing platforms such as MOM, Social Samosa, Moves of Marketing, afaqs, and more.
Details
Year :
2025
Role :
Content Head
Involvement :
Creative direction, Consumer insight-driven messaging, Value proposition crafting, Scriptwriting (for video Ads), Social media copies, Trendjacking copies, Virality-focused content, Brand voice consistency, Witty, quirky and relatable tone
Topical Collaboration -Samay Raina x boAt
At the peak of India’s Got Latent, when Samay Raina’s spontaneous humor was ruling the internet, we seized the perfect moment marketing opportunity. Playing on his running jokes and the word ‘Samay’ (Time), we launched a spoof campaign introducing a boAt smartwatch, making it seem like Samay himself was launching a watch. The campaign blended his signature wit with boAt’s innovation, riding the viral wave of his popularity. This sharp trend-jacking moment turned into a marketing win, grabbing organic traction across social media and industry pages, proving once again that the best campaigns are all about perfect timing—literally!
Hygiene Content
