boAt Nirvana Launch with Ranveer Singh
To launch boAt’s premium audio range, Nirvana, we conceptualized a high-impact campaign featuring Ranveer Singh – ‘Lost In Nirvana’, bringing his signature energy to amplify the brand’s message. The campaign unfolded through three bold and playful brand films, each highlighting just how orgasmic the sound quality of Nirvana is—blurring the lines between audio pleasure and pure sensory bliss. From ideation to execution, we ensured the storytelling, visuals, and Ranveer’s persona perfectly captured the premium yet edgy positioning of the product, making Nirvana’s debut truly unforgettable.
Details
Year
2024
Role:
Copywriter
Involvement:
Campaign Ideation, Value proposition crafting, Concept and content for Wireframes, Banners, Mailers, RTBs, Print Ad, Value proposition crafting
Airdopes 800 Launch
For the launch of boAt Airdopes 800, we moved beyond gimmicks and focused on authenticity and expertise. With Spatial Audio and boAt Signature Sound, AD800 promised a premium cinematic sound experience, so we brought in the finest and most renowned directors from the industry—those who understand cinema best—to test it firsthand.
The campaign was built on trust and credibility, not flashy marketing. From conceptualization to scripting, we crafted an engaging narrative where these directors experienced the immersive, theater-like audio quality of AD800, validating its true-to-cinema sound. By letting the experts speak for the product, we ensured real assurance over exaggerated claims, making AD800 the go-to choice for audiophiles and movie lovers alike.
Details
Year:
2024
Role:
Content Head
Involvement:
Campaign ideation, Creative direction, Brand storytelling, Scriptwriting (for video ads), Social media copy, Landing page copy, Content and concepts for wireframes, banners, mailers, RTBs, Lead-generation messaging
Nirvana X Launch
For the launch of Nirvana X, I crafted the campaign thought – Xperience Xtraordinary Sound, to highlight the product’s superior audio clarity powered by Knowles tech. To bring this to life, we created two high-impact video films featuring top artists across different genres, the electrifying metal band Bloodywood and the soulful Rashmeet Kaur. Each film showcased how plugging into Nirvana X lets you hear every Xtra detail, every hidden instrument, and every beat like never before. The campaign struck the right chord with audiences, helping Nirvana X perform exceptionally well in the market while reinforcing boAt’s commitment to high-fidelity sound experiences.
Details
Year:
2025
Role:
Content Head
Involvement:
Campaign ideation, Creative direction, Brand storytelling, Scriptwriting (for video ads), Social media copy, Landing page copy, Content and concepts for wireframes, banners, mailers, RTBs, Lead-generation messaging
Wireframe Concept
