Founder Branding and Community Building

Founder Branding: Aman Gupta

Worked closely with Aman Gupta (Founder & CMO, boAt) to shape his personal brand, positioning him as the face of the brand and the ultimate marketer’s marketer. From Instagram to LinkedIn to Twitter, I crafted engaging, witty, and topical content that resonated with audiences, driving 10M+ views, 4.5M+ engagements, and exponential follower growth. Every sharp, trend-driven post organically picked up by media pages, leading to renowned interviews, podcasts, and viral moments-making him not just a Shark, but the internet’s favorite one.

Ravi Gupta x boAt
Rock In India

For Republic Day 2025, we flipped the script on the “Made in China” misconception surrounding boAt. While previous Rock In India campaigns showcased our Make in India factories, we took a satirical approach this time. Partnering with renowned comedian Ravi Gupta, we created a mockumentary-style vlog, where he “visited China” aka boAt’s fully Indian factory-while hilariously questioning Indian workers with Chinese stereotypes
This clever take turned criticism into comedy, educating audiences on how 75%+ of boAt’s products are now manufactured in India. The campaign blew up organically, gaining massive traction across media pages, industry insiders, and comedians, with the script receiving high praise for its wit and execution. A marketing win, proving that the best way to handle misconceptions is with humor and hard facts.

Zepto x boAt

For New Year’s 2024, we made sure the last collab of the year was also the biggest. Partnering with Zepto, we brought the idea of ordering a party at home in just 10 minutes—with boAt party speakers delivered instantly.
To make this an unforgettable crossover, we roped in internet sensation Balraj Ghai (The Gentleman from Latent) to throw the wildest party, featuring the angriest personalities of the internet—including Kokila Ben (of Yashraj fame), Roadies’ Raghu, and Perpendicular from Gangs of Wasseypur. The mix of chaos, nostalgia, and internet culture created a viral storm, making it one of the most talked-about campaigns of the year, with meme pages and media houses picking it up instantly. A fitting finale to 2024’s internet madness—loud, unexpected, and absolutely legendary.

Netflix x boAt
Cannes Nomination

For the boAt x Netflix Crazy Headphones launch, we orchestrated a marketing masterstroke-a scripted yet seemingly organic metro stunt that took the internet by storm.
On an ordinary day in the Delhi Metro, unsuspecting passengers found themselves sitting next to Maunjulika, a Money Heist robber, and other iconic Netflix characters. Confused and intrigued, they captured and shared the surreal moment, making it spread exactly as planned. The twist? It was all part of a meticulously crafted campaign, later revealed as a boAt x Netflix collab with the message: “With boAt x Netflix headphones, your shows feel so real, it’s like the characters come to life.”
The campaign broke the internet, was hailed as a marketing genius post-reveal, and even earned a nomination at Cannes proving that the best promotions aren’t just seen, they’re experienced.